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Colour Helps IWK

Engage Ambassadors

Colour has been working with the IWK Foundation since 2007. Since then, the company has helped the health centre design campaigns to expand public perception of the centre as being more than a world-class children’s hospital. A few years ago, polls of Maritime residents showed that 90% of Maritime residents regard the IWK Health Centre as a children’s hospital only. People weren’t aware of all the other services the IWK provides such as women’s health, primary health, mental health and addictions programs, and intensive, ground-breaking research. ... SHOW ME MORE

 
Colour Aids Development of NS Mental Health Strategy

Dalhousie Department of Psychiatry

Statistics confirm that, in any given year, one in five people personally experience an episode of mental illness. In Nova Scotia, that is over 181,000 people. Unfortunately, too many of these individuals go untreated and the vast majority of these individuals are silent. This problem is exacerbated by a lack of adequate funding, adequate psychiatric, recruitment, research and program resources. To address these issues, the Dalhousie Department of Psychiatry engaged Colour to develop a strategy to pressure government into action, forcing the development of a comprehensive mental health strategy for Nova Scotia. ... SHOW ME MORE

 

Rainmen Launch New Colour-Created Campaign
Halifax Rainmen

The Halifax Rainmen basketball franchise have a renewed identity and fresh new ad campaign showcasing the team as blockbuster entertainment for the Halifax area. Nova Scotia’s only professional basketball team approached Colour to help them build their audience base in the city and to draw fans to the Metro Centre where the team plays all of their games at home.
 
Now in their third season, The Halifax Rainmen are part of the Premier Basketball League - www.thepbl.com - a professional basketball league based largely in the American/Canadian Northeast. ... SHOW ME MORE

 

Blue Ocean Rated as "Excellent" by Purdue
Center of Excellence

Blue Ocean Contact Centers has been certified as a Center of Excellence based on superior performance measured by Purdue University’s Center for Customer-Driven Quality (CCDQ). Producing leading research in the customer contact industry, the CCDQ has become the worldwide source for best practice standards of customer service call centers. Blue Ocean is among only 10% of applicants to achieve certification. To be recognized, Blue Ocean passed an on-site audit by representatives from BenchmarkPortal who maintain a database of best practice standards for customer service contact centers on behalf of the university.  ...SHOW ME MORE

 

Blue Ocean Talks Up Halifax in Direct Marketing News

Direct Marketing News

Blue Ocean Contact Centers has been featured in the latest issue of Direct Marketing promoting the city of Halifax as an ideal location of headquarters for a marketing company. The feature was part of the national publication’s Regional Report which profiles Canadian cities and the direct marketing companies that operate there.

Accompanying commentary from industry colleagues at Russell House and Epic Marketing Solutions, Blue Ocean’s Senior VP of Business Development, Andrew O’Brien, gave kudos to the city for having great technological infrastructure and a highly skilled workforce. ... SHOW ME MORE
 

Colour Running Latest Campaign for the NSCC

NSCC ads

Colour has enjoyed a longstanding relationship with the Nova Scotia Community College (NSCC) working with them since 1998 to develop their brand and attract students to their many campuses across the Province. In 2007, Colour pushed the creative envelope with their "Built for Students" campaign of 3 television spots that featured real NSCC students sharing their stories and showing hands on learning and real industry experience. The spots also featured cutting-edge computer animation promoting the College and their programs. The campaign would go on to receive a platinum Hermes Creative Award in 2008. ...SHOW ME MORE

 
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